The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers by Phil Rosenzweig

The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers



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The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers Phil Rosenzweig ebook
Publisher: Free Press
ISBN: 1416538585, 9781416538585
Page: 0
Format: epub


The Halo Effect and the Eight Other Delusions that Deceive Managers, by Phil Rosenzweig (2007). Part of the reason for this strong halo effect is that it is usually too early to judge the economic results of an initiative during the piloting phase, so managers partially base their perceptions of the initiative on the subsidiary's overall reputation. There is, of course, sampling bias here, since we're only looking at firms traded on US exchanges. The halo effect is “the general human tendency to let an overall impression shape specific judgments” says Phil Rosenzweig, author of The Halo Effect…and the Eight Other Business Delusions that Deceive Managers[1]. Эффект ореола и другие восемь иллюзий, вводящие менеджеров в заблуждение. To try to improve the chance of success for such initiatives,1 companies often conduct a field test of the global initiative in a restricted part of the business, such as a single country market or a small group of country markets. Last night, I came across this review of Phil Rosenzweig's The Halo Effect: … and the Eight Other Business Delusions That Deceive Managers from Amazon.com. Http://www.spring.org.uk/2007/10/halo-effect-when-your-own-mind-is.php. I recently finished reading The Halo Effect…and the Eight Other Business Delusions That Deceive Managers by Phil Rosenzweig. The Halo Effect: … and the Eight Other Business Delusions That Deceive Managers. Much of our business thinking is shaped by delusions — errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. Every faculty I have met recommeded me to read this book when I asked them about any business book. And though it's entirely possible that you've already read some of these titles, each is worth rereading and adding to your personal library. It may be measuring little more than likeability and the halo effect. The halo effect : and the eight other business delusions that deceive managers (1st Free Press trade pbk. The Halo Effect: … and the Eight Other Business Delusions That Deceive Managers, by Phil Rosenzweig (Free Press, 2007). [2] Eliot Aronson, The Social Animal as referred to by Phil Rosenzweig, The Halo Effect; and the Eight Other Business Delusions that Deceive Managers (New York: Free Press, 2007, 11.